Translating Brand Into Product
CMFG Strategy • Color • Material • Finish • Graphics
Gunn Design helps powersports and product brands turn their identity into products people recognize. With more than 20 years of experience, Dan Riley develops color, material, finish, and graphics—from early concepts to production-ready artwork. The work below spans vehicle graphics, product branding, apparel, and custom builds, with a consistent focus: give each product a distinct character while keeping the broader brand connected.
sketches
From production graphics to one-off motorcycles, Gunn Design brings a distinct point of view to every surface. The Lab is where color, form, and craftsmanship come together through custom concepts and complete bike builds.
lab
Custom Builds
Award-winning motorcycles, developed from concept to finished build. Each project brings together proportion, color, graphics, and detail to create a cohesive whole.
Catalogs
A cohesive product story, from cover to cover. For these 509 catalogs, Gunn Design developed custom cover and spread artwork and worked with the client on product photography and page layout—bringing the collection together in a clear, consistent brand presentation.
Explore the catalogs below. Open full screen to see the details.
