Gunn Design Partner / Color · Material · Finish · Graphics

Give your next product
a more distinctive identity.

Specialized design for powersports, mobility and premium product brands. Connect the character of your brand to the colors, finishes and graphics your customers see.

Discuss your product ↗

A focused starting point: Product Identity Audit · $2,500 fixed fee

20+ YEARS OF DESIGN EXPERIENCEROOTED IN POWERSPORTSBUILT AROUND YOUR PRODUCT

Selected product work

Identity in the real world.

Indian Scout 101 motorcycles in red and white colorways
INDIAN MOTORCYCLE

Scout 101

Graphics and badging.

Taiga Nomad snowmobile lineup in a snowy landscape
TAIGA MOTORS

Nomad

Graphics across the model range.

CFMOTO XFORCE X10 driving on a mountain trail
CFMOTO

XFORCE / X10

Product branding and visual identity.

Explore more work ↗

01 / The opportunity

A good product deserves
a clear identity.

Your engineering may be ready. Your visual direction may still be unresolved. Colorways feel disconnected. Graphics don’t distinguish the lineup. A special edition needs a reason to stand apart.

Gunn helps your team turn those loose ends into a coherent direction—with attention to the surfaces, materials and production constraints that shape the finished product.

02 / Ways to work together

Start with clarity.
Build with continuity.

A focused assessment when you need direction. A defined monthly engagement when you need to keep the work moving.

Focused assessment

Product Identity Audit

$2,500 / fixed fee

One product family · Up to three variants

Know what to change before you commit to a redesign.

  • Review of your existing color, finish and graphics system.
  • Comparison with three relevant competitors.
  • Three prioritized design opportunities.
  • A practical roadmap and recommended next-phase scope.
  • Kickoff, written findings and a live presentation.
Discuss an audit ↗

Timing is confirmed before kickoff. The audit delivers assessment and direction; new concepts, engineering and production artwork are separate scopes.

Ongoing collaboration

Gunn Design Partner

$5,000 / month, starting at

Initial three-month engagement

Experienced design support for your next launch, refresh or special edition.

  • One active product workstream at a time.
  • Defined monthly deliverables and schedule.
  • Colorways, model graphics or special-edition direction, as scoped.
  • Up to two consolidated revision rounds on agreed deliverables.
  • Monthly planning and a scheduled design review.
Discuss a partnership ↗

Scope is agreed before work begins. Additional products, revisions, accelerated timing and production deliverables outside that scope are quoted separately.

03 / The experience behind the work

Creative direction.
Production perspective.

Work directly with Dan Riley, a designer with more than 20 years of experience translating brand identity into physical products.

From the hierarchy of a graphic to the relationship between color and finish, Gunn connects visual decisions with how a product is made—and how it is recognized.

Explore the Gunn portfolio ↗
COLOR + FINISH

A cohesive range.

Give models and variants a shared visual language while making each one distinct.

GRAPHICS + IDENTITY

A recognizable product.

Connect graphics, badges and brand details to the character of the product.

SPECIAL EDITIONS

A reason to stand apart.

Develop a considered direction for a focused release or collaborative program.

04 / How it starts

A clear path to the work.

01 / TELL US WHAT YOU’RE BUILDING

Share the product.

Tell us what needs attention, who it’s for and when you’re planning to launch.

02 / CONFIRM THE FIT

Define the next step.

A short conversation establishes the problem, scope, timing and right starting point.

03 / GET TO WORK

Move with direction.

Begin with an audit or a clearly scoped engagement, with agreed deliverables and review points.

A few practical questions

Is this only for motorcycle companies?

Powersports is a core area of experience. Gunn also considers mobility, equipment and premium product projects where color, materials, finishes and graphics are central to the product’s identity.

Do we need an audit first?

Not always. If your brief and scope are already clear, we can discuss a direct project or ongoing engagement.

Does the audit include finished designs?

No. It delivers an assessment, priorities and a roadmap. New concepts and production artwork are separate scopes.

Can you work with our internal team?

Yes. Gunn can support your product, engineering or marketing team with a defined design workstream and agreed review points.

Are monthly requests unlimited?

No. Each month has an agreed scope and schedule. Additional work is quoted separately so expectations stay clear.

Your next product / Let’s talk

Tell me what you’re building.

Share your product, the design challenge and your target launch date. We’ll discuss whether an audit, a focused project or an ongoing partnership is the right fit.

Start the conversation ↗

Use the contact form to request a fit call. Scope and availability are confirmed before any engagement begins.