Gunn Design Partner / Color · Material · Finish · Graphics

Your next launch.
Your ongoing design partner.

Ongoing color, material, finish and graphic design for product teams with launches, model updates and special editions ahead. Work directly with Dan Riley to carry a consistent visual direction from one release to the next.

Discuss a partnership ↗

Partnerships from $5,000/month · Initial three-month engagement · Defined scope

20+ YEARS OF DESIGN EXPERIENCEROOTED IN POWERSPORTSDIRECT COLLABORATION WITH DAN

Selected product work

Identity in the real world.

Indian Scout 101 motorcycles in red and white colorways
INDIAN MOTORCYCLE

Scout 101

Graphics and badging.

Taiga Nomad snowmobile lineup in a snowy landscape
TAIGA MOTORS

Nomad

Graphics across the model range.

CFMOTO XFORCE X10 driving on a mountain trail
CFMOTO

XFORCE / X10

Product branding and visual identity.

Explore more work ↗

01 / Built for your team

A release calendar.
A consistent design partner.

A strong fit for product and brand teams with recurring design needs: a model range to refresh, a launch to prepare or a special edition to develop. You have a product, an internal decision-maker and work that needs sustained attention.

Gunn works alongside your team to connect colorways, graphics and product identity across those releases. We agree the priorities, deliverables and review points so you know what is moving forward each month.

02 / Ways to work together

Design support.
Built around your program.

Choose an ongoing partnership when your team has a continuing pipeline of work. If the direction is still unclear, an optional audit can define the next step.

Ongoing collaboration

Gunn Design Partner

$5,000 / month, starting at

Initial three-month engagement

A continuing creative partner for your launch calendar, with direct access to Dan and a defined monthly scope.

  • One active product program or design workstream at a time.
  • Monthly priorities, deliverables and schedule agreed together.
  • Colorways, model graphics or special-edition direction, as scoped.
  • Up to two consolidated revision rounds on agreed deliverables.
  • Monthly planning and a scheduled review to keep decisions moving.
Discuss a partnership ↗

Scope is agreed before work begins. Additional products, revisions, accelerated timing and production deliverables outside that scope are quoted separately.

Optional starting point

Product Identity Audit

$2,500 / fixed fee

One product family · Up to three variants

Know what to change before you commit to a redesign.

  • Review of your existing color, finish and graphics system.
  • Comparison with three relevant competitors.
  • Three prioritized design opportunities.
  • A practical roadmap and recommended next-phase scope.
  • Kickoff, written findings and a live presentation.
Discuss an audit ↗

Timing is confirmed before kickoff. The audit delivers assessment and direction; new concepts, engineering and production artwork are separate scopes.

03 / The experience behind the work

Creative direction.
Production perspective.

Work directly with Dan Riley, a designer with more than 20 years of experience translating brand identity into physical products.

From the hierarchy of a graphic to the relationship between color and finish, Gunn connects visual decisions with how a product is made—and how it is recognized.

Explore the Gunn portfolio ↗
COLOR + FINISH

A cohesive range.

Give models and variants a shared visual language while making each one distinct.

GRAPHICS + IDENTITY

A recognizable product.

Connect graphics, badges and brand details to the character of the product.

SPECIAL EDITIONS

A reason to stand apart.

Develop a considered direction for a focused release or collaborative program.

04 / How the partnership works

Clear priorities. Visible progress.

01 / ALIGN

Map the next 90 days.

Share your product range, launch dates and design priorities. Together we identify where Gunn can support your internal team.

02 / DEFINE

Agree the monthly scope.

Confirm the active workstream, deliverables, inputs and review schedule before work begins. The fee reflects the agreed scope.

03 / DEVELOP

Design, review, carry forward.

Develop the agreed work, consolidate feedback and refine the direction. Use the next planning review to set priorities for the following month.

A few practical questions

Is this only for motorcycle companies?

Powersports is a core area of experience. Gunn also considers mobility, equipment and premium product projects where color, materials, finishes and graphics are central to the product’s identity.

Do we need an audit first?

Not always. If your brief and scope are already clear, we can discuss a direct project or ongoing engagement.

What can a monthly engagement cover?

Depending on the agreed scope, a month might focus on colorway exploration, a model graphics package or a special-edition direction. These are examples, not a bundled monthly promise. Production artwork and additional applications are included only when specified in the proposal.

Does the audit include finished designs?

No. It delivers an assessment, priorities and a roadmap. New concepts and production artwork are separate scopes.

Can you work with our internal team?

Yes. Gunn can support your product, engineering or marketing team with a defined design workstream and agreed review points.

Are monthly requests unlimited?

No. Each month has an agreed scope and schedule. Additional work is quoted separately so expectations stay clear.

Your next 90 days / Let’s talk

What does your team need next?

Tell me about your company, the product or range, and your next launch window. Include whether you need a focused project or continuing support. We’ll discuss fit, scope and the right starting point.

Discuss your next 90 days ↗

Use the project form to request a conversation, or email dan@gunndesign.us. Scope and availability are confirmed before any engagement begins.