EXPERTISE / GUNN DESIGN
FROM VISION
TO PRODUCTION.
Distinctive products. Cohesive brands.
Design built for the real world.
DESIGN THAT GOES BEYOND THE SURFACE.
The finish. The graphic. The badge. The way a collection holds together.
These details shape how people recognize a brand, understand a product, and decide it belongs in their lives.
Gunn Design connects those details to a larger vision. We work with internal teams, manufacturers, and founders to develop a distinctive visual language—and carry it through to execution.
01 / CMFG DESIGN
Give every surface a purpose.
Color, material, finish, and graphics define a product’s character. We develop these elements as one cohesive system, connecting brand identity with form, function, and manufacturing requirements.
From a signature colorway to an entire model range, the goal is a product that feels considered from every angle.
Capabilities
Color and finish direction · Material palettes · Paint and graphics concepts · Model-range differentiation · Production artwork and specifications
02 / BRAND & PRODUCT IDENTITY
Make the brand part of the product.
A strong identity should carry through every place a customer encounters it. We create logos, badges, typography, and graphic systems that translate a brand’s personality into physical products and consistent visual communication.
Capabilities
Visual identity · Product and model graphics · Badge and emblem design · Brand application systems · Packaging and supporting graphics
03 / APPAREL & LIFESTYLE
Build what people want to wear.
The strongest apparel feels like a natural expression of the brand and the people behind it. We develop collections, graphics, and color stories that connect product heritage with everyday life—from a focused capsule to a broader merchandise range.
Capabilities
Apparel creative direction · Collection concepts · Garment graphics · Colorways · Trims and branding · Production artwork
04 / CREATIVE PARTNERSHIPS
Experienced direction. An extension of your team.
Some projects need a defined deliverable. Others need a creative partner who can help establish the direction and keep the work moving.
Gunn Design works alongside your team to connect strategy, design, and execution—with direct collaboration from the first conversation through the final details.
Ways to work together
Focused projects · Collection and model-year programs · Ongoing design support · Creative direction · Collaborative special editions
CREATIVE VISION.
MANUFACTURING REALITY.
01 — Understand
Define the audience, brand, product, and practical constraints. Establish what the work needs to accomplish.
02 — Explore
Develop visual territories, concepts, and applications. Give the team clear directions to evaluate.
03 — Refine
Resolve color, materials, graphics, and detail into a cohesive design. Align the direction with production needs.
04 — Deliver
Prepare the agreed artwork and specifications, and collaborate through handoff to help preserve the design intent.
EXPERIENCE THAT SHOWS UP IN THE DETAILS.
Gunn Design connects creative direction with the practical details of product graphics, brand identity, and apparel. That perspective carries the work from a concept to a physical surface, a production file, and a finished product.
Rooted in powersports. Applicable wherever brand and product meet.
LET’S MAKE SOMETHING MATTER.
Launching a product, developing a collection, or giving an established range a new direction?
Tell us what you’re building.